Microsoft Gets Social for Kin Phone Launch

The average person on Facebook has 130 friends, but most of them aren’t really “friends” at all. That’s the premise of a campaign from Microsoft that introduces its Kin phone, which is pitched as a device designed specifically “for people who are actively navigating their social lives.” Kin, a long-awaited, touch-screen mobile device that was code-named “Pink,” was based on feedback from more than 50,000 consumers in the target 20-something age range. An online and TV campaign was crafted by agencytwofifteen (formerly T.A.G), San Francisco.